#1: Post Content That Is Sourceable
Be aware of which types of social media posts perform best for your business. For example, you might use an engaging video, aesthetically pleasing images, or inspirational quotes to get followers to like, comment on, and share your posts.
However, the content that gains links from social media is generally different than those examples. The best way to encourage them is to post content that is positioned as a source. If your content includes newsworthy information, how-to’s, or a statistic people don’t typically think about, they’ll be more likely to share, comment, like it and link back to you as the reliable source.
#2: Gain More Contacts, Turn Them Into Warm Leads
Your goal is to make the biggest impact with your post by sharing it with people who are most likely to link back to it. While sharing your sourceable content on your social media channels is a great start, there are a few ways to make an even bigger splash with your target audience.
One of the most beneficial ways is by utilizing LinkedIn. Once you are logged in to your LinkedIn account, search in their search box for folks located in your areas covered, or the area you want to build up in. Simply type in the city and state, then sort in the advanced section for those you would like to connect with, such as local business owners and their employees, send them an invite. Once they’ve connected, add them into your blog, and other social media contacts.
Because you’ve taken the previous steps, when you message these people (either directly on social media or via email), they’ll likely already be familiar with your brand. They are now warm leads and more likely to respond. You may want to offer something in return for linking to your site, such as sharing their article on your social media accounts once it’s published.
Good luck & don’t forget to post to your blog 3 to 5 times a week, if you need help let me know!