Congratulations! You’ve decided to start a blog, or maybe you want to increase your followers. But what makes an engaging blog post?…How do you draw in more viewers/readers, keep them coming back and move them so much that they want to comment on your post, like it & share it with their friends?…It doesn’t have to be a difficult task. You’ll be more likely to post on a regular basis if you make it easy on yourself to write, or better yet have a real estate blogger do it for you. That way your SEO, tags & #Hashtags will be super charged by organic & unique customization. Here are some tips to follow each time you start a new article for your blog:
1. Start Strong & Stay Strong
Your title is what catches the viewers eye and often determines whether or not they’ll continue reading. Using a bold fact, question, quote or how-to in your title gives that appeal to your audience no matter what level they are on; buyer, seller, renter, etc…
In the paragraphs that follow you must be compelling enough to keep them reading. Be funny, empathetic or shocking, but make every sentence count. Your goal in each blog post is to have them read your post all the way from start to finish. Be a good storyteller and engage readers with anecdotes, analogies, statistics and humor.
2. Be Short, But Be Thorough
A long form blog post is okay, but keep sentences and paragraphs short. Your blog post content should be clear and laid out in a fashion so that your reader can digest your content at a glance.
Edit carefully, be precise & make sure all the links & images are shown properly. Since it’s your blog, you control what & how often content gets published. Extra tip: should be 3-5 blog posts weekly in order to climb the search engines. If the argument you’re trying to make has too many supporting points, break it up into a two-part post or make it a series. Not only will it keep your articles bite-sized and readable, but it will help fill up your blog calendar as well.
3. Make Sense
Don’t turn off readers by using words you wouldn’t say in a normal conversation. Avoid relying too heavily on a thesaurus or stuffing your post with industry jargon. Skew your syntax towards the vernacular so that the intent of your words is clear and sensible, and readers can relate to it. Keeping it local is huge. Post about what’s happening in your areas that you cover.
The whole point of writing a blog is to get your opinion and personality out there so that you attract like-minded followers to your message. Be engaging, not esoteric; thought-provoking, not pretentious.
4. Get To The Point
Nothing loses readers faster than a rambling manifesto that goes nowhere. Your title made an exciting promise; don’t let it go unfulfilled because you allowed your writing to go off track.
Take the fact, question, quote or how-to promise you used in your title and follow up on it, answer it, build on it or teach it. A good tactic is to simply write out the message you want readers to take away from your blog post.
5. Find The Angle
There are always several perspectives on any given topic. Pick one and write about why that angle compels you, or make it an opinion piece and write about why that angle should interest your readers. There is rarely a topic someone else hasn’t already talked about, so don’t get frustrated if you feel as though you’re not being 100 percent original. It’s okay to write about what others have discussed; just make sure to take a fresh approach. It’s your unique take on the article you’ve written & your SEO that will make the difference in online marketing.
6. End Memorably
If you’ve successfully engaged your readers, they will have followed you to the end of your post and will now want you to tie it all together. If your title held a question, summarize your answer. If you grabbed them with a shocking fact or statistic, provide context. If you promised to teach them how-to do something, tell them where to use it next. When you finish your blog post, make sure you give meaning to the few minutes they just spent reading your words. Make sure to post positively not negatively. Be sure your followers smile, not frown.
Writing a blog is your chance to gravitate people to you, share your message and get them to pass it along. It doesn’t have to be long, difficult or profound every single time; it just has to engage readers and, hopefully, make them think about an issue from another perspective. Keep it simple: The most effective communication is the one that gets through.