Here are a few signs you’re in great shape heading into this fall and adjustments you can make to get there if things aren’t exactly “looking up.”
1. Make sure all your profiles are up to date – check out the views & traffic – make sure they increase. Tomorrow’s clients are today’s Web visitors. If you’re seeing more or stable Web views, you’re likely in good shape. If things are taking a dip, it may be time to blog, or share content that gives real estate lurkers a reason to stop by your profile or website.
2. Nurture your prospects, current and past clients. According to NAR’s 2013 Profile of Home Buyers and Sellers, nearly half of agents were chosen based on a referral. That means prospects aren’t the only ones you should be nurturing. Whether they are anniversary cards, neighborhood updates or home valuation reports, if you’re staying in touch then you’re on track to have a great fall.
3. Get out in your community. Online lead generation is a must, but your marketing mix should include some community face time. Whether it’s PTA meetings, golf tournaments or other events that bring your community together, get out there and show face. This has two major benefits: Your prospects will feel more connected when they see your ads or emails, and you can farm content for sharing online that reinforces your position as the neighborhood expert.