If you’re trying to recognize the value of putting in the time and effort to optimize your website for Google search results, consider this: A joint study by Google and the National Association of REALTORS® in January 2013 found that 90 percent of home buyers search for homes online, with real estate–related searches on Google up 253 percent in the four years prior to the study.
You can bet there are even more people combing the Internet for homes since this study was done. Overall, pending home sales surged 6.1 percent in May of this year, the largest month-over-month gain since April 2010, according to NAR. At the same time, new-home sales shot up 18.6 percent to its highest rate since May 2008.
What all this means is that, with sales activity rebounding at a healthy pace as the market continues its recovery, there are a lot of people surfing the Web for your services. With home shoppers performing an average of 11 searches before taking action on a real estate site, the NAR/Google study found, it’s important that you get yourself front-and-center on the Internet. Here are a few things you should be doing to get your website at the top of Google search results and win the digital marketing game.