Trulia Launches Direct Data Feed Program For MLS’s and Their Brokers

Trulia Launches Direct Data Feed Program For MLS's and Their Brokers

In an effort to increase the accuracy of listings on its platform, Trulia is redoubling its efforts to get direct data feeds from multiple listing services with its new “Data Connect” program.

MLSs who agree to feed Trulia their listings directly will ensure that their member brokerages receive increased branding on the portal on their agents’ profiles, in lead emails to consumers and in Trulia’s agent directory.

Accurate listings are important to the real estate industry, said Alon Chaver, vice president of industry services at Trulia. “That’s why Trulia is investing heavily in partnerships with MLSs who wish to help their brokers improve the accuracy of the listings they market on Trulia,” he said in a statement.