Winning in the Luxury Market: Do You Have What It Takes?

Winning in the Luxury Market Do You Have What It Takes

The highest end of the luxury real estate market has long been the domain of a very few, well-connected brokers. However, now that the wealthiest buyers are out and looking again, some mainstream real estate firms hope to make $3 million-plus transactions a bigger part of their business.

Top brokers agree that success at the high end goes to those who can bring maximum value-add to their relationship with the client, in terms of information, service, and marketing know-how. Global reach, exhaustive market knowledge, and canny use of both electronic and print media are vital. Persistence is indispensable. Above all, connections count. The more access you have to the affluent buyer/seller, the more business you’ll do.