Social media has revolutionized how companies handle sales responsibilities. The traditional approaches to reaching out to new customers have been upended in many ways as business communication becomes increasingly social, with sales teams and social media managers working together in a unit to drive customer adoption.
In light of all these changes, sales representatives are faced with a new set of challenges. They need to maintain visibility, work with new tools, and rethink how to close a deal. It might seem like a lot, but the truth is that the fundamentals are the same even as the technology and culture have changed.