If you want to kick up your lead generation, one of the key elements is to be dialed into what’s happening in your market. Five years ago, many of us were focused on working niche markets like new homes, but when the market shifted, the new home market fizzled out. Now the market is shifting again with news on the street that there is going to be less REO inventory and more short sales. The move-up buyer market is strong because interest rates are spurring folks to action. With this in mind, you have to be ready for these active trends and shifts in your market. Here are seven key things to pay attention to in order to find the emerging trends in your market and create marketing momentum behind them.