There are three basic elements to ROI measurement that I have found to be successful in my agent career:
- Brand identity.
- Lead generation.
- Sphere of influence.
Brand identity is vital in this overly saturated digital world we live in. You need to stand out. And your brand must be clear, concise and have continuity. I always consult agents to begin with WHY they want to utilize social media and WHO they are as a real estate agent. If these questions are not answered, you already are “behind the social media eight ball.” It’s like the foundation of a house: It’s what everything is built upon.
Next: lead generation. And before I begin, I want to note that I believe all leads generated through social media are “warm leads.” As agents, we all want to:
- Increase our revenue.
- Drive more traffic to our listings and agent pages/blogs/social media.
- Produce passive income.
- Bring in more relocation referrals.
- Pull in more customers.
- Establish a legacy.